Alex Stanciu

All work · Part of Thematic Ecosystem

Thematic Group

Category
Corporate / group website
Role
Strategy · Design · Development
Type
Corporate presence redesign
Services
Product strategy · UX/UI design · Frontend build · Responsive implementation

Thematic Group acts as the group-level presence. It explains the organization, builds trust, and guides visitors toward the right ecosystem property with clear positioning and navigation.

Thematic Group homepage after redesign

Challenge

The group needed a credible, company-level presence that explains the ecosystem and points to the right property.

Solution

A clear group positioning with an ecosystem explanation, stronger trust, and navigation that routes visitors to the right surface.

—Before / after

Thematic Group: before / after

Thematic Group homepage before redesign
Thematic Group homepage after redesign
BeforeHomepageAfter
Thematic Group about page before redesign
Thematic Group about page after redesign
BeforeAbout / groupAfter
Thematic Group mobile experience before redesign
Thematic Group mobile experience after redesign
BeforeMobile experienceAfter

—Process

Process

  1. 01

    Define group positioning

    Clarify how the organization presents itself at group level.

  2. 02

    Explain the ecosystem

    Make the digital properties and their roles easy to understand.

  3. 03

    Build trust

    A company-level presence that reads as credible and stable.

  4. 04

    Guide navigation

    Clear paths toward the right ecosystem property.

—Deliverables

Group positioningEcosystem explanationTrust & credibilityNavigation to propertiesResponsive build

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