Alex Stanciu

All work · Part of Thematic Ecosystem

Thematic Channels

Category
Product-led website / content platform
Role
Strategy · Design · Development
Type
Content platform redesign
Services
Product strategy · UX/UI design · Frontend build · Responsive implementation

Thematic Channels is the main content and discovery destination. The redesign sharpens positioning, organizes the content and channel structure, and creates a responsive frontend ready to scale with the catalog.

Thematic Channels homepage after redesign

Challenge

The platform needed to communicate its value faster and organize content discovery and channel structure in a clearer, more scalable way.

Solution

A cleaner structure, stronger content hierarchy, and a confident, scalable interface built around discovery and the content platform experience.

—Before / after

Thematic Channels: before / after

Thematic Channels homepage before redesign
Thematic Channels homepage after redesign
BeforeHomepageAfter
Thematic Channels content structure before redesign
Thematic Channels content structure after redesign
BeforeContent structureAfter
Thematic Channels mobile experience before redesign
Thematic Channels mobile experience after redesign
BeforeMobile experienceAfter

—Process

Process

  1. 01

    Clarify positioning

    Define what the platform communicates and where the current experience creates friction.

  2. 02

    Structure content & channels

    Shape a clearer content and channel hierarchy for easier discovery.

  3. 03

    Redesign the interface

    Create a confident, scalable visual system for content and categories.

  4. 04

    Build responsive frontend

    Translate the design into a responsive, performant implementation.

—Deliverables

Positioning clarityContent & channel structureUX/UI redesignResponsive frontendPerformance pass

Next project → Thematic Celebrities

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